ABOUT ME
Hi, my name is Kati Terzinski. I'm from Wisconsin originally but have spent the last 9 years loving life in Nashville, TN. I enjoy traveling to new places, playing volleyball at Centennial Park, and taking the boat out on the weekends. But I'm also passionate about creating digital experiences that speaks to people. That's where my passion for marketing comes in.
I love working on marketing from every angle; concept, strategy, design, implementation, and analysis. I have 9 years of experience with digital strategy, content strategy, graphic design, email marketing, data analysis, website management, graphic design, SEO strategy, and overall brand development.
SKILLS
HubSpot
Advanced
Automation
Advanced
CSS
Intermediate
SEO and Writing
Advanced
Google Analytics
Experienced
HTML
Intermediate
Wordpress
Advanced
Adobe Creative
Experienced
Google Ads
Intermediate
WORK EXPERIENCE
2020 - Present
Senior Marketing Manager
Pyxl | Nashville, TN | 2022 - Present
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Developed strategic partnerships with several enterprise-level client accounts to expand Pyxl's business development.
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Created and executed full-funnel digital marketing strategies designed for business growth.
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Used data-driven insights to make strategic marketing decisions and forecast marketing performance.
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Consulted with the paid media team to deliver advertising campaigns across Google, Bing, LinkedIn, Meta, Reddit, and YouTube, including keyword research and digital assets, to increase brand awareness and conversion rates.
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Facilitated interactive workshops to create cohesive brand identities
Director of Intern Development
Pyxl | Nashville, TN | 2022-Present
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Established the Pyxl Intern Program.
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Recruited, onboarded, managed, and mentored a team of 5 interns.
Digital Marketing Manager
Pyxl | Nashville, TN | 2020-2022
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Managed Pyxl's in-house marketing team and developed the company's comprehensive digital marketing strategy.
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Produced SEO-optimized content deliverables, including blogs, eBooks, website copy, and landing page copy.
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Planned and implemented social media strategies to engage an audience of over 15k.
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Launched email marketing campaigns to nurture leads down the funnel.
2016 - 2020
Digital Marketing and Design Specialist
Bernard Health | Nashville, TN
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Created and designed the brand identity and marketing materials for 7 companies.
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Designed, developed and managed 7 company websites.
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Worked with a team to execute promotional strategies for marketing campaigns and lead generation efforts.
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Provided in-depth analyses of marketing campaigns & website analytics to improve lead generation results using Google Analytics.
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Implemented SEO strategies to increase website traffic from 69,000 to 98,000 .
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Managed email marketing efforts on a daily basis to an audience of over 25,000 people.
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Collaborated with the development and product team to provide UX/UI wireframes and concept designs for the BerniePortal HR software app.
2015 - 2016
Marketing and Events Specialist
NovaCopy | Nashville, TN
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Executed marketing plans and programs for NovaCopy products and corporate events.
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Created landing pages and designed promotional materials for corporate events.
2014 - 2015
Development and Operations Coordinator
Big Brothers Big Sisters | Nashville, TN
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Coordinated and assisted the Development team with several fundraising campaigns including event logistics.
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Solicited and secured sponsorships and vendor participation.
EDUCATION
Bachelor's Degree in
Communication and Business
University of Wisconsin La Crosse
2010 — 2014
Marketing Hub Implementation
HubSpot
Google Ads Certificate (Search & Display)
Google Digital Academy
Build Websites from Scratch
Codecademy
SEO for Wordpress Websites
Udemy